navigating towards a culture of community care.

Enthusiastic Neighbor is social & emotional skills coaching for adults who are embracing a shift towards a collective mindset, but need encouragement and assistance to turn their good intentions into supportive actions.

Our focus is on White women, providing a grace-filled — but still often challenging — affinity space for those who don’t already one, while they also work in intra-community spaces.

Our Foundations + Commitments

Values

Our core values are relationships, radical care and personal growth. Our supporting values are integrity, service, grace, curiosity and joy. Every decision we make relates back to how the work furthers our core values and aligns with our supporting values. Our work is grounded in the concept of collective liberation - none of us is free until we all are.

“Guidelines” We Live By

There are no hard and fast rules to life. There are almost always circumstances that require us looking outside of a strongly-held belief to see why someone did what they did - and agreeing it’s the right thing, even if it doesn’t align with our belief. Rather than focus on “rules”, we try to consider the following guidelines when making decisions, considering situations or understanding the work that we share.

  • We have to put on our own oxygen masks first, but once we’re stable, it’s our responsibility to support and empower those around us. Community care isn’t about giving until we have nothing left - it’s about recognizing where we can shift our behaviors to ensure that not only can we live our best lives - but everyone else can too, no matter what that looks like for them. It’s about thinking through our impact, attempting to reducing the harm we cause, and shifting the way we view community and our relationship to others. This also means that sometimes, we’ll have to make decisions that honor what we can do and achieve, even if it doesn’t serve our customers and clients in the way they’d prefer.

  • None of what we share is completely new - these ideas just aren’t always at the forefront of our lives. From ubuntu in South Africa to jeong in Korea, a focus on our combined strength in community is embedded in cultures all around the world. Even in the United States, communities all around are supporting and uplifting each other. But at the same time, others are hesitant to do anything that inconveniences them, even when their actions hurt others. So many of us are ready to break that cycle, but just need examples of how that’s possible. Enthusiastic Neighbor isn’t about reinventing the wheel, claiming we have a brand new approach that we came up with all by ourself. It is a project that blends lifetimes of experiences around being in community with others, knowing that we all learn from each other.

  • It’s not just about being kind or raising “awareness” of social issues - this future can only exist if we tangibly invest in it. That means putting our money where our mouth is. Enthusiastic Neighbor is more than just encouragement and suggestions for how each of us can contribute to a kinder and more just & accepting world - $5 from quarterly boxes and digital membership each month is invested back into the community, through contributions to different organizations and mutual aid projects. Additionally, while we are still working out the exact system, 10% percent of our sales (after taxes and fees) are moved into our Community Investment Fund to be distributed with input from stakeholders and subscribers. An additional percentage of profits is moved at the end of each fiscal year.

  • Enthusiastic Neighbor isn’t about product value - it’s about shared values. If you’re looking for a box that sends $450 worth of product for $29.99, this isn’t the subscription for you. We’re not curating the best deals - we’re co-creating the future we want to see - and that includes fair compensation for everyone involved. It’s All Samantics LLC, the official name of the business behind Enthusiastic Neighbor, is committed to doing business and sourcing products in a way that’s best for everyone: purchasing from, and partnering with, a variety of small businesses, as well as larger wholesale and retail vendors. This doesn’t mean we’re paying full price for everything, but it does mean that monetary compensation has been given for every item that’s in the box - even if it’s a reduced amount to help cover production costs when other types of consideration exist as well. Ultimately, running a business is a balance. Worrying too much about our bottom line means taking advantage of someone’s else’s. Consider the box an investment on your end - not only in your own growth and community, but in small businesses, community organizations and the future you’re hoping for.

  • We know that we can’t be everything to everyone, and always try to be aware of how our actions may cause harm, so that we can work towards accountability and restoration. Not only are we always open to feedback, but we know that, as Mariame Kaba says, “everything worthwhile is done with other people. From a formal advisory board to seeking paid contributors to speak about their lived experience, we’re trying our best to share varied perspectives and anchor our work in a celebration of unique identities, cultures and needs. We strive to be an anti-oppressive business focused on social good, engaged in practices that center people and community over profit. We believe in fairly compensating staff, vendors and partners in a way that everyone feels satisfied with. While we can’t always make perfect decisions or even work with all small vendors, we try to source products and services from aligned vendors in a sustainable way that we can feel proud of. In addition to the direct contributions mentioned in our offerings, a profit-sharing model is built into our operating agreement, ensuring we tangibly invest in the future we’re trying to co-create.

Our Story

1986ish - 2020

Our Chief Encouragement Officer, Samantha Crockett, has spent virtually her whole life showing up, learning about friendship and relationships. From her early days of reading and watching Mr. Rogers to facilitating prom-posals in high school, Samantha has always had a strong sense of care — and justice. When she was young, she wrote a letter to the village council about the dangerous and decaying playground in her neighborhood, leading to replacement pieces being installed.

As the early stages of the pandemic raged & divisions in our country surfaced and grew, she started a personal blog, and It’s All Samantics was born out of a passion to support people in finding and celebrating our shared humanity.

June 2021

While sitting on her couch, she sent a text message to a friend as she contemplated what she wanted to do next. She’s always loved sending presents to friends, so this seemed like a great way to combine her interests and her talents.

She filed for LLC paperwork and continued to build upon the concept.

November 2021

With a plan for quarterly boxes, monthly mailers and no digital presence, the first Welcome Boxes are mailed.

Originally named “Care Packages from It’s All Samantics”, Enthusiastic Neighbor took a lot of twists and turns before those first boxes were sent out with our original branding.

January 2022 - January 2023

Towards the end of January 2022, Samantha was diagnosed with generalized anxiety disorder and started taking medication that changed her life. She emailed subscribers about what was going on, and took some time off to put her own oxygen mask on. She spent all of 2022 building a new personal foundation and reimagining what her future - and the future of Enthusiastic Neighbor - look like.

Now

Which brings us to the present: knowing that Enthusiastic Neighbor is how she wanted to move forward, she focused on what was important to her - what she wanted to provide as products and services and the kind of business she wanted to found, as well as how to make Enthusiastic Neighbor more sustainable for subscribers, for herself and for the planet. Reworking the original plan allowed Enthusiastic Neighbor to blossom and helped find the essence of what it really wanted to be - a way for us to hold your hand so that you’re ready to hold someone else’s. A full rebrand, new partnerships and a new website followed, and we’re so excited to keep moving into the future, one next right step at a time.

With support + encouragement from mentors, coaches, a newly formed advisory board, friends, family and lots of instagram community, Samantha is “relaunching” Enthusiastic Neighbor with a renewed sense of purpose and a stronger commitment. More than just products, Enthusiastic Neighbor is about providing all kinds of resources. Through our “digital neighborhood”, coaching + consulting, social media and other public advocacy, we’re looking forward to co-creating the future we want to live in and we want our children to inherit.

Samantha lives on the South Side of Chicago with her husband and young daughter. She grew up in Sleepy Hollow, IL, before attending college in Wisconsin and enjoyed living in Boston for a few years. She returned to Chicago in 2014, spending time on the North Side before settling in Bronzeville. She was the little girl complimenting a stranger’s sweater on the street; the one friends sought out for advice in high school. She’s still the person friends come to for suggestions about how to support the ones they love, which is how Enthusiastic Neighbor came to be.

Loves: headbands, cardigans and graphic tee-shirts about as much as she loves banana pudding, local food and quirky tv procedurals.

Personal Values: Core: relationships, radical care, personal growth. Supporting: integrity, service, grace, curiosity, joy. (And yes, right now, my values are Enthusiastic Neighbors! When the team grows, our values will grow with us.)

Strengths: Input, Connectedness, Individualization, Empathy, Developer

Other “Personality” Types: Enneagram 2, INFJ, Questioner, 6/2 Manifesting Generator, Scorpio

Meet Samantha

(While our official team is just me (Samantha!), I’m supported and grateful to more people than I can count in unofficial capacities. There is absolutely no way to run a company like Enthusiastic Neighbor on my own. And that includes wanting to add a staff. I look forward to the day this headline can change to Meet The Team!)